
As we discuss humor and persuasion, and the retention of information learned through humorous messages, I am drifted back to my freshman year in high school. I recall sitting in my German Foreign Language class and the teacher used humor in his instruction for the day. He picked up his waste basket, took the bag out, and passed it around the class – each student took turns yelling into the waste basket “EIN PAPIERKORB” – which is the German word for waste basket or recycle bin. The whole class laughed as each student took a turn with the waste basket – I have never forgotten this useless word (how often would I really need to say “waste basket” in German?).
The point of the opening story is that in some situations, humor can have a lasting effect on the recipient. The purpose of this essay is to discuss the effectiveness and risks of using humor in persuasion. Humor will also be related to other persuasion theories with a discussion of how it may
support or limit the effectiveness of persuasion.
Through all the research done for this essay, it has not been proven or disproven that humor helps or hinders persuasion attempts; each incident is different. With that being said “although the literature has not supported the conclusion that humor (in general) supports persuasion (in general), there is reason to think that humor may bolster the weak link between attitude change and behavior” (Lyttle, 2001, p. 66).